In the context of Buenos Aires Fashion Week (BAFWeek), we developed the first virtual fashion show in Argentina inside our Eter Space in the Spatial platform. We designed a unique virtual experience that users could attend just like in a real life fashion show, where we presented Ilusion for the first time. After the official parade, we invited people to participate in an event where we brought virtuality into the real world through a booth that allowed guests to try on each of the collection's garments thanks to Augmented Reality technology, through the Dressx platform.